1. Social Media and Content Strategy

Develop marketing strategies aligned with the brand’s sales and growth objectives.

Create and execute social media strategies across Instagram, TikTok, Pinterest, and emerging platforms.

Develop and manage monthly content calendars aligned with brand goals, campaigns, and product launches.

Transform artwork, products, founder stories, customer experiences, and community impact into engaging content.

Create or coordinate the production of Reels, TikTok videos, Stories, static posts, Pinterest content, and email marketing assets.

Monitor digital trends and identify opportunities for culturally relevant content while maintaining brand identity.

Grow the brand’s audience, improve engagement, and cultivate an active online community.

2. Brand Storytelling and Community Building

Communicate the brand’s mission of uplifting humanity through art and clothing in authentic and compelling ways.

Develop storytelling campaigns connecting art and fashion with broader themes of humanity, creativity, and social impact.

Build and maintain relationships with customers, collectors, supporters, and community members.

Manage community engagement by responding to comments, direct messages, and customer interactions.

Ensure consistent brand messaging and tone across all digital communication channels.

3. Marketing and Revenue Growth

Plan and execute marketing campaigns to increase art print sales, apparel sales, website traffic, and customer retention.

Support product launches, seasonal campaigns, and promotional activities.

Optimise customer journeys from brand awareness to purchase.

Manage and improve direct-to-consumer website sales and marketplace channels, including Etsy.

Identify opportunities to improve marketing performance and contribute to the brand’s overall commercial growth.

4. Partnerships and Collaborations

Identify and develop strategic partnerships with influencers, artists, nonprofits, community organisations, and complementary brands.

Coordinate collaborative campaigns that increase brand awareness and community impact.

Support sponsorships, events, and partnership opportunities that align with the brand’s mission.

Build relationships that expand the brand’s reach and strengthen its position within the art, fashion, and creative communities.

5. Analytics and Performance Reporting

Track and analyse key performance indicators, including audience growth, engagement, reach, website traffic, conversion rates, email performance, and sales.

Prepare monthly marketing performance reports with actionable recommendations.

Use analytics to evaluate campaign effectiveness and identify opportunities for improvement.

Continuously optimise content, marketing strategies, and campaign execution based on performance data.

6. Project Management and Coordination

Coordinate marketing schedules, campaign timelines, and deliverables with influencers, content creators, and other collaborators.

Manage creative assets and maintain brand consistency across all marketing channels.

Collaborate with founders, designers, photographers, videographers, and external contractors.

Ensure marketing projects are delivered on schedule and aligned with the brand’s strategic objectives.